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Dyson launches $499 toothbrush with a built-in camera and AI

The new CameraJet analyzes the inside of the mouth in real time and automatically directs a precision jet of mouthrinse between teeth while users brush

Dyson is moving into a completely new corner of the consumer technology market: the bathroom sink.

The British technology company has introduced the Dyson CameraJet, a $499 smart toothbrush equipped with a tiny camera, machine learning technology and a precision liquid jet designed to clean between teeth.

The device was unveiled on September 1 and represents Dyson’s first major move into oral care. 

A camera that watches while you brush

At the center of the CameraJet is a 100,000-pixel macro camera positioned near the toothbrush head.

The system analyzes 28 images every second while the user brushes.

Machine learning software identifies gaps between teeth in real time. Once the system detects one, the toothbrush can automatically trigger a precision burst of mouthrinse toward that area.

According to Dyson, the system can respond within approximately 100 milliseconds of detecting a gap. 

Users can watch inside their mouths

The CameraJet also connects to the MyDyson app, giving users access to a live view from inside their mouths.

The app can provide brushing guidance, show which areas have been reached and generate coverage maps to help users identify spots they may have missed.

Dyson says images captured by the camera are processed on the device and are not stored or shared. 

The toothbrush also contains a 12.5-milliliter reservoir for mouthrinse. An accompanying dock can refill the reservoir in about three seconds.

Dyson expands beyond vacuums and hair care

The product marks another expansion for a company best known for vacuum cleaners, air-treatment products and premium hair-care devices.

The CameraJet follows six years of research and development, according to Dyson. 

The company says laboratory testing found the device removed nearly 70% more plaque from hard-to-reach areas than premium electric toothbrushes under the specific testing conditions used by Dyson.

The Dyson CameraJet costs $499 in the United States and is being sold through Dyson’s website and Dyson Demo Stores.

Source: Dyson and FOX Business

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The LFW Editorial Team produces and curates news, stories and original content for LFW Portal, connecting people, communities and perspectives across the United States and around the world.

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